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    Episode 8November 10, 2025

    Culture is King

    With John Licari, Total Life Changes

    John Licari from TLC (Total Life Changes) joins the show to make the case that culture — not product, not price — is what scales a company.

    We dig into hiring for values, protecting culture during fast growth, and how internal culture leaks straight into the brand customers experience.

    Company CultureGrowthHiringBrand