01
SMASH BRANDING
Logos & Branding
Meet Branding BettyComplete brand identities that turn heads and build trust.
Building Brands People Want to Follow
BuildingBrandWagons
Michigan's human-first creative agency, powered by AI. Real people leading every project — with smart automation making us faster, sharper, and more accurate for brands that refuse to blend in.
Our Services
What We Smash
Meet Branding Betty
02
SMASH MARKETING
Marketing & Advertising
Meet Alexis AdsCampaigns that make you excited to see your own ads.
03
SMASH WEBSITES
Website Design
Meet Website WillBeautiful, blazing fast, built to convert.
04
SMASH SEO
Search Engine Optimization
Meet SEO SamYour ideal customers find you first.
05
SMASH SOCIAL
Social Media
Meet Social Media SarahCreative content and strategies that grow your following.
06
SMASH DESIGNS
Graphic Design
Meet Graphics GregEvery pixel, every stroke — intentional and impactful.
07
SMASH CRM
Smash CRM
Meet CiCiStop losing leads. Start closing deals.
08
SMASH AI
AI & Automation
Meet AceAutomate workflows and stay ahead of the curve.
09
SMASH VIDEO
Branding & Marketing Videos
Meet Video VictorCinematic brand videos and ads that move people to act.
10
SMASH PRINT
Printing & Large Format
Meet Printing PeteBusiness cards to building wraps — printed and installed.
Who We Are
Who is Smash?
Smash Creative Group is a human-first creative agency rooted in Michigan. Founded by Ryan Lesperance — a third-generation printing legacy turned brand builder — we are a real team of strategists, designers, and makers who show up for our clients every day.
Our core human team is amplified by a roster of world-class expert agents — from brand and web to ads, SEO, social, CRM, video, and print — so every client gets sharper thinking, faster turnarounds, and work that refuses to blend in.
Alexis
Sam
Greg
Will
Sarah
CiCi
Ace
Betty
Victor
Pete
The Smash
Human
Team
Team
This is How we smash IT!
Our Core
Values
Ready to Smash
ˈredē to͞o smash
A human-first team powered by AI — focused, prepared, and ready to make an immediate impact in your space and build a brandwagon. Real people leading strategy, smart automation keeping us efficient and accurate.
Let's Get Started01It's got to be cool!
02It's got to be fun!
03It's got to be transparent!
04It's got to be accurate!
Listen In
Smash Podcast
Tune in to the SMASH Podcast where we talk business, branding, AI, and everything in between. Real conversations with real entrepreneurs who are SMASHING it in their industries.
Let's Go
Ready to Smash?
Whether you need a brand refresh, a new website, or a full-blown marketing strategy, we're ready to SMASH your goals out of the park.
Testimonials
Don't Take Our Word For It
"Professional, creative, and highly recommended!"
GGjina N.Jan 29, 2026
"I've had the pleasure of working with Smash Creative for a few years, and I cannot recommend them highly enough! Ryan's team consistently goes above and beyond. They are extremely responsive, professional, and always deliver projects on time."
AAlexandria S.Jan 27, 2026
"We've been working with SMASH Creative Group to develop our new CRM system, and the experience has been nothing short of exceptional. They've been incredibly responsive to feedback and quick to adapt as our priorities shifted."
AAbby D.Aug 07, 2025
"Ryan is the best, we've been using Smash for a couple of years now and have seen amazing growth in our organic leads and website traffic. Ryan and his team are the way to go."
AAaron S.Jan 26, 2025
"Smash Creative has taken our online presence to an unimaginable level for our small business. Our customers love the professional look and ease of our website."
YYard Guard L.Apr 23, 2024
"Ryan and his team have been a huge help to our business. They are great with handling our social media accounts, Google business page and building our website. Very responsive and super easy to work with."
TThe Tree S.Mar 29, 2024
Let's Do This
Ready to Smash?
Stop wondering "what if" and start building a brand people actually want to follow. Schedule a 30-minute chat and let's SMASH your goals together.