Local SEO Services · Metro Detroit
Smash is a Metro Detroit SEO team that helps local businesses show up when nearby customers search, then turns that visibility into calls, visits and booked work.
Who it's for
Detroit's economy is wider than most people outside the region assume. We work with auto and mobility suppliers, manufacturers, contractors and home service companies, law firms and other professional services, healthcare practices, restaurants and hospitality groups, and neighborhood shops in places like Corktown, Midtown and Eastern Market. We also work with businesses across the suburbs, including Dearborn, Royal Oak, Troy, Southfield, Warren and Sterling Heights.
Each of those businesses shows up in search differently. A plumber depends on "near me" searches and the map pack. A Midtown restaurant gets found when people search for a neighborhood plus a type of food. A supplier in the I-75 corridor is found by an engineer or buyer researching a specific capability. And the city and the suburbs act like separate markets: someone in Sterling Heights searching "roofer near me" usually sees different results from someone downtown. Ranking in Detroit proper takes a different plan than ranking in Macomb or Oakland County.
We'll be honest with you about where you can realistically win. If your location is in Southfield, we won't promise you the downtown map pack. We'll build the pages, profile and reputation that give you a real chance in the areas you actually serve. Our full approach is on our SEO services page, and if you want marketing beyond search, see our Detroit marketing agency page.
How Smash SEO works
Our human strategists, writers and developers do the work, with SEO Sam, our SEO agent, keeping watch on rankings, technical issues and algorithm changes so nothing slips. Here's the order we work in.
We crawl your site, check your Google Business Profile, and look at who actually shows up when Detroit customers search for what you do. You get a short list of what's holding you back, ranked by impact.
Slow pages, broken links, missing schema, pages Google can't index, duplicate titles. We clean these up first, because content can't rank on a site search engines struggle to read.
Accurate categories, consistent name, address and phone across directories, real photos, and a steady flow of reviews. These are the signals that decide who appears in the Detroit map pack.
Service pages, neighborhood and suburb pages where they make sense, and answers to the questions your customers ask before they call. Written for people first, structured so Google understands it.
Every month you see rankings, map visibility, calls and form fills from search, what we did and what's next. No jargon dumps. If something isn't working, we say so and change course.
What's included
Own the Map
Most Detroit searches with buying intent trigger the three-business map pack. We work on the factors that decide it: relevance of your categories and services, proximity signals, and prominence through reviews, citations and links from local sources.
The Foundation
Page speed on real phones, crawlability, internal linking, indexing problems, redirects and structured data like LocalBusiness, Service and FAQ schema. The unglamorous work that lets everything else count.
Rank & Convert
Service pages that explain what you do and where you do it, city pages that say something specific instead of swapping a town name, and Insights articles that answer real questions. Titles, headings and internal links tuned so each page has one clear job.
Stay Current
Posts, photos, services, product listings, Q&A, categories and hours, kept current. We set up review requests that go out after a job or visit, and help you respond to reviews in your own voice.
Get Cited
ChatGPT and Google's AI answers increasingly recommend local businesses by name. Clear, consistent facts about your business across your site and profiles make you easier for those tools to cite.
More reading: SEO for contractors in Metro Detroit, how Metro Detroit businesses get recommended by AI answers, and how to compare Michigan SEO agencies.
Local, not remote
Our office is at 901 Wilshire, Suite 460, Troy, MI 48084, a short drive from downtown Detroit. Our mailing address is 7755 22 Mile Road, #182197, Shelby Township, MI 48318. We live and work here, so we know how customers move between the city and the suburbs along I-75, I-696, M-10 and Woodward, and why a business in Warren and one in Corktown need different search strategies.
That local knowledge shows up in the work: service areas drawn around the places you actually drive to, content that mentions real neighborhoods only where it's useful, and local links from the chambers, associations and community groups your customers already trust. See all the areas we serve or browse our full list of services.
Results
Tree & arborist
One of our tree and arborist customers moved into the Google map pack for their core service terms within a few months of cleaning up their profile and service pages.
Home service
A home service customer cut their cost per lead on Google Ads while organic calls grew, because search started carrying more of the load.
Law firm
A lawyer we work with now gets steady consultation calls from local search instead of relying only on referrals.
Every business starts from a different place, so we don't promise rankings or timelines. We promise honest reporting and steady work on what moves the needle.
FAQ
Technical fixes and Google Business Profile cleanup can show up within weeks. Steady movement in the map pack and organic results usually takes three to six months, and competitive terms in the city can take longer. We show you what changed each month so you can judge progress for yourself.
It depends on scope: how many locations you have, how many services you want to rank for, how much content is needed and how much technical work your site needs. We start with an audit, then give you a quote based on what we actually find.
For the map pack, Google leans heavily on your business address or service area, so a verified Detroit location helps. If you serve Detroit from the suburbs, a properly set service area plus useful Detroit pages can still earn organic rankings. We'll tell you honestly what's realistic for your setup.
Yes. We manage categories, services, hours, photos, posts and review requests, and we keep your name, address and phone consistent across the directories Google checks.
Rankings for the terms that matter to you, map pack visibility, organic traffic, calls and form fills from search, the work we completed, and what we plan next. It's written in plain English, and we walk through it with you.
Have a question we didn't cover? Let's chat. We'll take a look at your site and tell you what we'd do first.
Let's Do This
Stop wondering "what if" and start turning attention into action. Schedule a 30-minute chat and let's build a complete growth engine for your brand.
