A row of lawn care trucks and mower trailers lined up at sunrise

    Case Study · Lawn Care & Snow Removal

    From 4 Trucks to 30+

    A brand-new lawn care company set out to own its market. Four years later, it runs more than 30 trucks, and some seasons the phones rang so hard we had to turn the marketing off.

    4 → 30+
    Trucks on the road
    4 yrs
    To get there
    5 for 5
    Years of goals hit or beaten

    The Challenge

    Big goals. Four trucks.

    When Victory Lawnscapes came to Smash, they were brand new. Four trucks, a lawn maintenance route, and some landscape construction on the side.

    Plenty of new crews would be happy to grow a truck at a time. Victory wasn't. They wanted to be the number one residential lawn cutting and snow removal company in their area, and they wanted a plan that could actually get them there.

    That meant marketing couldn't be a guess. Every new truck needed a full route behind it, in summer and in winter.

    What We Did

    A plan built to grow

    01

    Start with the number

    We worked backward from Victory's growth targets to set a clear new-customer goal for each year, so every dollar of marketing tied to trucks and routes.

    02

    Build the year-round plan

    Lawn care sells in spring. Snow sells in fall. We built a strategic marketing plan around both seasons so crews stayed busy all year, not just from April to October.

    03

    Run it, measure it, raise the bar

    Each year we ran the plan, watched what booked jobs, and set the next goal higher as the business grew. No coasting on last year's results.

    Some years we hit the goal so early we had to turn the marketing off.

    The Smash team

    The Results

    Five years. Every goal.

    1. 01

      Five years in, Victory has hit its new-customer goal every single year, and beaten it in most of them.

    2. 02

      Some seasons we hit the number so early that operations couldn't keep up. We shut the marketing off and new customers went on a waitlist. That's a good problem, and it's the kind we plan for.

    3. 03

      In four years, Victory grew from four trucks to more than 30 serving residential customers. The plan is still aggressive, and it's still working.

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