POINT
THE WAY
Close your eyes and imagine the company (department) you lead running exactly the way you would want it.
How would it operate?
Think about the details and write them down.
There is no reason the things that you write down should not be what you do daily. If you’ve moved away from what you set out to do with your company or department, you’ll need to decide if the change has been productive or destructive. If what you have been doing is working, please refer to those things too.
What is the passion be behind why you do what you do? What keeps you motivated to go to work in the morning and what makes you feel accomplished when you lay your head down at night. Write down what comes to mind.
Be sure to include company (department) culture in your description. How would you like your team to feel about working for/with you?
Picture your brand walking down the street. How does it look, sound, and act? You need to know, and we can SMASH that for you.
SMASHING your marketing means more than numbers. Do you get excited to see your ads or posts on social media? You should!
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