Have you ever connected with a character in a movie or book? We all have the basic tendency to use symbolism to understand concepts, characters, companies or brands. These tendencies can be identified as archetypes, and there are twelve of them. Each of these has a powerful identity. The idea is that any brand can relate to one of the twelve models to help define the brand archetype. As consumers, we connect with or relate to the personality and aspirations of the brand archetype. They are universal, and they represent our fundamental needs and desires.
This will help Smash understand a little bit more about your brand. BIG brands understand their brand archetype and so should you.
Please select your answers in order of importance.
It will take you about 8-10 minutes to complete the questionnaire.
Picture your brand walking down the street. How does it look, sound, and act? You need to know, and we can SMASH that for you.
SMASHING your marketing means more than numbers. Do you get excited to see your ads or posts on social media? You should!
SEO (search engine optimization) doesn’t have to be complex. We will help your website show authority to the major search engines using our simple steps…and, as always, we will SMASH IT!
Looking to handle your own social media and need the best software to accomplish your goals? We can SMASH that for you with our SMASH Social Media Manager platform…helping you SMASH the competition!