BRAND

ARCHETYPE

Have you ever connected with a character in a movie or book? We all have the basic tendency to use symbolism to understand concepts, characters, companies or brands. These tendencies can be identified as archetypes, and there are twelve of them. Each of these has a powerful identity. The idea is that any brand can relate to one of the twelve models to help define the brand archetype. As consumers, we connect with or relate to the personality and aspirations of the brand archetype. They are universal, and they represent our fundamental needs and desires.

This will help Smash understand a little bit more about your brand. BIG brands understand their brand archetype and so should you.

Please select your answers in order of importance.
It will take you about 8-10 minutes to complete the questionnaire.

Step 1 of 6

Name *

First

Last

Email *

Company Name

WE VALUE PEOPLE WHO ARE

First Choice *

Second Choice *

Third Choice *

WE PRIDE OURSELVES ON

First Choice *

Second Choice *

Third Choice *

OUR FOUNDERS BELIEVED

First Choice *

Second Choice *

Third Choice *

HAVE A SMASHING DAY!

BRAND

This will help Smash understand a little bit more about your brand. BIG brands understand their brand archetype and so should you.

WE VALUE PEOPLE WHO ARE

WE PRIDE OURSELVES ON

OUR FOUNDERS BELIEVED

WE HELP OTHERS FEEL.

OUR OFFERING HELPS PEOPLE

WE WANT TO BE VALUED FOR OUR

PEOPLE USE OUR TYPE OF PRODUCTS/SERVICES TO

OUR PRODUCTS/SERVICE IS ASSOCIATED WITH

OUR PRODUCTS/SERVICE DIFFERS FROM OTHERS BECAUSE IT

IF OUR PRODUCT OR ORGANIZATION WERE A PERSON, IT WOULD BE

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