Top Social Media Marketing Trends to Watch for Michigan Businesses in 2024

social media

With the ever-evolving landscape of digital marketing, staying on top of emerging trends and adapting your social media marketing strategy is crucial for continued business success in Southeastern Michigan. As we progress through 2024, social media platforms continue to evolve, presenting new opportunities and challenges for marketers and business owners alike. By understanding and embracing these trends, Michigan businesses can capitalize on the immense potential of social media marketing to drive brand awareness, customer engagement, and ultimately, revenue growth.

At Smash Creative, the fastest-growing marketing, branding, and web design agency in Southeastern Michigan, we understand the enormous impact a robust social media marketing strategy can have on your business’s bottom line. In this article, we will explore the most significant emerging trends in social media marketing for 2024 and provide actionable insights for Michigan businesses looking to maximize their reach and return on investment (ROI) from their social media efforts.

As social media marketing experts, our team is committed to staying on the cutting edge of digital marketing strategies, ensuring we provide our clients with the most effective and innovative solutions to help them stay ahead of the competition in Southeastern Michigan. Reach out to Smash Creative today to learn more about incorporating these emerging social media marketing trends into your strategy, and enhance your online presence to foster unparalleled business success and growth in 2024.

The Power of Video Content on Social Media

In 2024, video content continues to dominate social media platforms, engaging users in an unparalleled manner. For Michigan businesses, incorporating video into your social media marketing strategy is essential for capturing your audience’s attention and driving customer engagement:

  1. Live Streaming: Platforms like Facebook Live, Instagram Live, and YouTube allow businesses to connect with their customers in real-time, promoting authenticity and interaction.
  2. Educational Content: Create informative and concise videos to provide valuable, shareable content to your audience, positioning your brand as a trusted voice in your industry.
  3. Instagram Reels and TikTok Videos: Short-form videos on these platforms can deliver engaging, snackable content that appeals to viewers, promoting increased sharing and audience growth.

The Rise of Social Media Communities

Building a loyal community around your brand on social media is a powerful strategy for boosting customer loyalty, engagement, and advocacy:

  1. Facebook Groups: Leverage private, interest-based Facebook Groups to foster meaningful connections, provide exclusive content, and offer dedicated support for your customers.
  2. Online Events: Host virtual events like webinars, Q&As, or live product launches to engage your audience and encourage interaction with your brand.
  3. Influencer Collaborations: Partner with relevant and trusted influencers to increase brand exposure and credibility, while also tapping into their established audience.

Social Media E-commerce and In-App Purchasing

Social media platforms are increasingly integrating e-commerce functionalities, making in-app purchasing more seamless and user-friendly:

  1. Instagram Shopping: Take advantage of Instagram’s shoppable posts and product tags to showcase your products, driving sales directly from the platform.
  2. Facebook Shops: Create an immersive, branded store on Facebook, complete with synchronized inventory and seamless checkout, to facilitate seamless social media shopping experiences for users.
  3. Shoppable Video Ads: Incorporate interactive ads into your strategy, allowing users to shop directly from video content on platforms like Instagram, Facebook, and TikTok.

Authenticity and “Real” Content

As users seek more authentic and relatable content, brands should prioritize transparency and genuine storytelling on social media:

  1. Behind-the-scenes Content: Share glimpses into the daily happenings at your business, humanizing your brand and fostering deeper connections with your audience.
  2. User-generated Content: Encourage and showcase content created by your customers, celebrating their experiences and nurturing a sense of community around your brand.
  3. Cause Marketing: Align your brand with a social or environmental cause, demonstrating your commitment to making a difference and appealing to like-minded customers.


The social media landscape is constantly evolving, presenting Michigan businesses with new opportunities to leverage its power in driving growth, customer engagement, and success. By staying informed of emerging trends and strategically incorporating video content, social media communities, e-commerce features, and authentic storytelling into your social media marketing efforts, your business can achieve unparalleled success in the competitive Southeastern Michigan market.

At Smash Creative, our team of experienced social media marketing professionals is eager to help you navigate and capitalize on these trends. Contact us today to learn more about how our innovative and personalized approach to social media management services can empower your Michigan business to thrive in 2024 and beyond.