4 Proven Strategies to Rank Your Business High In Local Search Results

Rank High In Local Search Results

As a local business in southern Michigan, you want yours to be the first one people see when they search for services you offer. And to make that happen, your business needs to rank high up in the local search results. In fact, the #1 result in Google gets approximately 27.6% of all clicks. That’s one out of every four clicks.

So, how can your local business rank high in search results, that too, consistently?

Here are four proven strategies that can help.

Craft Compelling Headlines and Subheadings

You likely didn’t think twice before adding headlines and subheadings to a website. But that’s a mistake. According to BuzzSumo, a headline isn’t just an article title. It’s a tiny window of opportunity to connect with your audience. If you hone the art of crafting engaging headlines and subheadings, your search rankings will soon skyrocket.

Here’s how you can do it: 

  1. Use Relevant Keywords: You may not know this, but SEO and headlines go hand in hand. Even when writing this article, we took care to optimize the headline and subheadings with the right keywords. When you put the right keywords in headings, your content becomes visible to search engines. So, your content will rank in the results for every relevant keyword search.
  2. Be Clear and Concise: Your headlines should convey what the content is about without any clutter. The ideal headline is between 60 and 100 characters long. Being clean and concise comes with two major benefits. For one, it doesn’t cut off your headline in the search results, which attracts more clicks. Secondly, it makes your headline shareable on social media.
  3. Engage Your Audience: Craft headlines that pique interest and encourage clicks. Here’s an example of how to turn a bland headline into an engaging one.


    “Learn More About Our Cleaning Services in Southern Michigan”

    “Want to Deep Clean Your Home? Learn More About Our Quick and Affordable Cleaning Services in Southern Michigan?” 

    Before adding your headline or subheading to a website, be sure it ticks these boxes. It should be SEO-optimized, concise, clear, and engaging.


Optimize Your Local Landing Pages for Search Engines

Local landing pages are the heart of your local SEO strategy. These pages can help you target local customers more effectively. In other words, you need a well-optimized landing page, which must include the following three things:

  1. Include Local Keywords: Your landing page is incomplete without local keywords. Typically, a local keyword consists of a search phrase plus your location. Let’s say Smash Creative needs a local landing page for Southern Michigan. So, the local keyword can be something like “digital marketing agency in Southern Michigan.” Optimize your landing page with keywords like these. This helps search engines understand what your page is about and rank it accordingly.
  2. Provide Useful Information: Your local landing page should also provide actionable insights. Focus the content on the details about your services, location, and contact information. It should target local consumers. Help them understand what you do, how your services can help them, and when and how they can book an appointment.
  3. Optimize for Speed and Mobile: With more than half (54.67%) of the web traffic coming from mobile devices, your local landing pages have to be mobile-friendly. Likewise, it should load quickly because even a three-second delay will cause 53% of mobile users to abandon a page. So, ensure your landing pages can load quickly and work seamlessly on a mobile phone.


Keep Your NAP Information Consistent

NAP stands for Name, Address, and Phone number. Maintaining NAP consistency is necessary for your local SEO success. In fact, like headlines, NAP & SEO go hand in hand. It’s the connecting link between your business and target audience. When they want your services or products, they will call you or visit your location.   

So, here’s what you need to do:

  1. Keep Information Uniform: Keep your NAP information consistent across all platforms. It includes your website, social media, and local directories. Remember, inconsistent information can confuse search engines and your customers. It can hurt your rankings.
  2. Use Structured Data: Implement Schema markup or structured data. This is a code that helps search engines understand and display the content on your website. It also verifies your NAP consistency. So, be sure to implement it on your website.
  3. Regularly Update Your Info: Your NAP information might change. If it does, be sure to update it on every platform.


Leverage Localized Keywords and Meta Tags

One more way to boost your local SEO is to leverage local keywords and meta tags.

Here’s what you can do: 

  1. Include Local Keywords: Add local SEO keywords to your website content. This helps search engines link your business with local searches. Think about what your customers might search for and use those terms. For instance, if you run a salon in Southern Michigan, you can add keywords like “get new hair color in Southern Michigan” or “new haircut in Southern Michigan.”
  2. Optimize Meta Titles and Descriptions: Use local keywords in your meta titles and descriptions as well. Title keywords can make your site more appealing to search engines. Plus, clear, concise meta tags can draw more visitors to your site. 


When you use local SEO keywords, focus on relevance to your business and location. Use keywords that accurately describe your services and location. Never use irrelevant keywords. 


Get Your Local SEO Going

If you want to target local customers, you need to strengthen your local SEO game. This involves crafting compelling headlines and subheadings, optimizing local landing pages, keeping your NAP consistent, and leveraging local keywords in titles. Besides improving your search rankings, it will also boost user experience and engagement.

Do you want to boost your local search ranking? Smash Creative can help. Our local SEO experts can help you rank higher in local search results. Let’s talk about it!


How to Keep My NAP Consistent Across Platforms?

Ensure that your business name, address, and phone number are the same on all online platforms. You can use a spreadsheet to track and update your NAP information regularly. Or else, you can reach out to Smash Creative for help.

What Are the Best Practices for Selecting Localized Keywords?

Choose keywords that are specific to your location and services. You can use tools like Google Analytics to find relevant local keywords. Focus on what your local customers might search for. 

Why Do Local Keywords Matter?

Local keywords help search engines connect your business with local customers. Your website can rank higher in local searches with proper keyword optimization. This will boost your overall sales in the long run.

What Role Do Meta Tags Play in Local SEO?

Meta tags help search engines understand what your website is about. You should always use keyword-optimized meta tags to improve your site’s visibility in local search results.

How Do I Optimize Meta Tags for My Website?

Include relevant local keywords in your meta titles and descriptions. Also, keep them concise and informative to attract clicks from search results.

Are Headlines and Subheadings Important for My Local Landing Pages?

Yes. Compelling headlines and subheadings can enhance your local SEO. They also keep your readers engaged. That, in turn, helps improve your site’s usability.