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When you use social media Smash Social for your business you get into rushed life. Because you have to think about new strategies and tools to reach the top position in social media channels among your competitors. This is not the only challenge for you, you try to discover new opportunities for business growth, and create reports of your performance – all these things keep you sometimes under time-pressure.

We realize things can get overpowering. That’s why we have put together key points on managing social media more effectively.

Before starting the key points, we want to let you know about what is social media management?


What is Social Media Management

Social media management is the way of evaluating your audience, building up a strategy, curating and publishing content, analyzing online conversations, and measuring ROI.


Process of Social Media Management 

Every brand wagon agency requires an efficient social media team to effectively drive their targets over the marketing channels. So how would you ensure everyone in your team cooperates hand-in-hand to achieve the greatest values from social media?

The solution is: developing an effective process of social media management that will help you deliver objectives

Don’t know how to start managing your social media channels. Hassle no more! It’s something numerous marketers are worried about.


To begin on the correct path, you have to do three significant things: 

  • Conduct a social media audit 

  • Choose the right social media platforms 

  • Analyze your target audience 

  • Use the right social media tool


Let’s take a deep dive at each step:

1. Conducting A Social Media Audit:
  • Make a list of all social media profiles of your company incorporated regions and brands.

  • Start utilizing social media analytics to measure your metrics such as follower, engagement, top-engaging post, traffic, poll response, response rate, audience demographics, interests, and behaviors.

  • Write all these key points into a document or social media templates.

  • Now measure and identify areas that need to improve.

After that, take steps toward fixing them.

2. Choose the right social media platform:

Not all social media platforms work well for your brand. At that time, you should understand what efforts will take to achieve the outcomes you are looking for. It simply depends on which platform your audience is. Your audience means the people who have an interest in your brand. Also think about your goals (brand awareness, lead generation, website traffic, conversions, etc.). If you discover your audience is on twitter then your visibility on that platform should be strong. At that point, you ought to try to improve. 

3. Analyze your target audience:

Social media tools can help you in researching your audience. Analyze audience persona through demographics, interests, behaviors. After analyzing your audience, you will get started building up customer relationships, curating relevant content to boost social media conversions. Give responses to your audience in comments, inbox, and even in emails.

4. Use social media analytics:

Social media analytics help in building, executing, measuring social media strategy. You can gather data from the following analytics:

Facebook Audience Insight: page likes, demographics, locations, activity

Instagram Insight: gender and age group, top locations, times and days when your followers are most active

Twitter Analytics: demographics, lifestyle, consumer behavior

Linkedin Analytics:  demographics, job, seniority, industry, company size, employment status

You can also use advanced social media management tools. Some of them are as follows:


Final Words:

If you are using the right process and tools then managing social media can be easier. I hope you will find this guide helpful! So let’s follow the process to meet your business objectives much more efficiently.