4 Types of Graphic Design Jobs You Should Know About

aleks dorohovich njdwuhmay8a unsplash scaled e1601069041133

Graphic design is an ever-developing field. In today’s world, the demand for specialized and skilled graphic designers is on the rise. When you’re searching for the ideal individual to take on a design job, knowing the various kinds of graphic design will assist you to identify the specialist you need.

Whether you are an aspiring designer or looking for service of graphic design Michigan for your company, understanding the types of graphic design will assist you with finding the right skills for the job:

1 – Visual Identity Graphic Design:

Designers that have some expertise in visual identity graphic work together with brand partners to make resources like logos, typography, color palettes, and picture libraries that speak to a brand’s character.

Visual identity graphic designers must have overall information on a wide range of graphic design in order to make structural components that are appropriate over every visual medium.

2 – Marketing graphic design:

At the point, when most people think of graphic design, they think of designs created for advertising and marketing. Great marketing attracts individuals dependent on the wants, needs, awareness, and satisfaction they have about an item, service, or brand. Since people will consistently discover visual content more captivating, graphic design assists businesses to promote and communicate more effectively.  

Examples of marketing graphic design:

  • Postcard & Flyers

  • Posters, banners, and billboards

  • Brochures

  • Social media ads, banners, and graphics

  • Banner and retargeting ads

  • Images for websites and blogs

  • Email marketing templates

3 – User Interface Graphic Design: 

UI design is the way toward designing interfaces to make them simple to utilize and give a user-friendly experience. A UI incorporates everything a user interacts with—the screen, keyboard, and mouse. However with regards to graphic design, UI design centers around the user’s visual experience and the design of on-screen graphic components like buttons, menus, micro-interactions, and more. It’s a UI designer’s duty to stabilize aesthetic appeal with technical functionality.

Examples of User interface graphic Design:

  • Web page design

  • Theme design (WordPress, Shopify, etc.)

  • Game interfaces

  • App design

User Interface graphic designers should have an excellent understanding of UI/UX principles, responsive design, and web development. Furthermore graphics apps, also need knowledge of programming languages like HTML, CSS, and JavaScript.

4 – Motion Graphic Design:

Motion graphics are graphics that are moving. This can include animation, audio, typography, imagery, video, and different impacts that are utilized in online media, TV, and film. A motion graphics designer is a somewhat new forte for designers. Now, motion graphics is one of the most current types of design and can be found over every digital platform, which has made a wide range of new areas and opportunities

Examples of Motion Graphic Design:

  • Advertisements

  • Animated logos

  • Presentations

  • Promotional videos

  • Tutorial videos

  • Websites

  • Apps

  • Video games

  • Banners

  • GIFs

 Motion graphic designers need a strong working knowledge of marketing, coding, and 3D modeling.


Each type of graphic design requires a particular set of skills and design techniques. Numerous designers specialize in a single type; others focus on a lot of related topics. But since the business is continually changing, designers must be versatile and lifelong learners so they can change or include specializations all through their professions.

Smash Creative is a brand wagon agency which provides Graphic design services in Michigan for small and large scale business. If you are looking for the same, feel free to contact us.

If you have a business, it is crucial to make your online presence felt. Ideally, you’d have to be on multiple platforms; that is, you’d have to have a social media account, email and of course your own website. 

If you’re just starting out, I get that dealing with all of this might seem a bit daunting. It’s not. You don’t have to do everything at once, you can baby-step this, starting with a website. Your online presence is pretty much synonymous with your credibility, so it’s pretty safe to say that the future of your company greatly depends on how “reliable” and “reachable” you are. There’s no better way for you to showcase who you are, what you do and how you help your customers other than having your own website.

If you absolutely do not have any idea how to create your website and maintain it, outsourcing this to the experts is not only wise but a great investment for your business. Here are a few tips on how to find the best expert web designer for you:

Google is your friend
All it takes is a few clicks and you’ll be introduced to many local website designers, or web designers from around the world, whatever suits your needs

Compare Portfolios
Once you have found a few contenders, the next step is to check their past work. It is important that while you check their work, you also have a clear picture of what you want in a website. Pick the best features of each website, piece them together, and make them your own

Scrutinize and Ask Questions
Do not be intimidated by your lack of knowledge. Clarify their offers and make sure that you get clear answers. Review your contracts, especially pricing and terms and conditions

Having your own website is easy. You just have to make sure that whoever you’re working with can be trusted and has your best interests in mind.